SEE THINGS DIFFERENTLY

WE APPLY EXPERIENCE TO CREATE COMPETITIVE ADVANTAGE

GLOBAL KNOWLEDGE, FOCUSED RESULTS

On average, our consulting partners bring more than 20 years experience facing the same kind of challenges you face. Our operating experience in executive roles with world-class companies across the U.S. and Europe gives us the hindsight, insight and foresight that can only be gained from taking on real-world leadership responsibilities.

We’ve been where you are, which allows us to combine strategic, analytical and creative thinking with a level of pragmatism required to translate theory into practice. With a unique blend of skills and leadership, we bring proven expertize in both marketing planning and execution—all with the goal to deliver better results today and sustainable performance over time.

Meet Our Team

Consultants with operating know-how

Brand/Marketing Strategy

MIKE BUTLER

Founder / President

Brand Strategy and Identity

CORY BASSO

Senior Partner

Marketing Research

MANFRED BLUEMEL, Ph.D.

Partner

Corporate Communications/PR

EILEEN BUESING

Partner

Digital-Led Growth Strategy

JUSTIN HALLORAN

Senior Partner

UX/CX Research

ANDREW HAY

Partner

Demand Generation/CRM

SCOTT HILDEBRAND

Senior Partner

Brand/
Communications Strategy

STEVE LE NEVEU

Partner

Brand / Customer Experience

GITA CHARI MATTES

Senior Partner

Brand Strategy/Activation

KEVIN MAY

Partner

Brand/
Communications Strategy

SHARON MILLER

Partner

Digital Marketing

ABIGAIL NIX

Associate Partner

Business Analysis

MIKE O’BYRNE

Partner

Growth/Strategic Analytics

STEVEN PROD

Senior Partner

Change Management

RON SCHWARTZ

Senior Advisor

Organizational Development

MANUEL (MANNY) SOUSA

Senior Advisor

Digital Transformation

KRISTINE STEBBINS

Partner

Hispanic Marketing

MARK STOCKDALE

Partner

Digital/Content Marketing

ANDREA BECK STOUT

Associate Partner

Technology Capabilities

ROB STRICKLAND

Senior Advisor

RESULTS FROM REAL WORLD EXPERIENCE

We know that top business and marketing executives are under constant pressure to deliver results; you don’t have time to educate a consultant on the unique challenges of your industry. We bring real-world experience in the Telecommunications, Financial Services, Retail, Technology and Industrial sectors–experience that we can put to work for you immediately.

Telecom

Financial Services

Retail

Technology

Industrial

Telecommunications Results Spotlight:
- Doubled revenues and grew the customer base from 13 million to 25 million over three years at T-Mobile USA
- Grew Hispanic customer base from 11% to 24% over seven years at T-Mobile USA
Financial Services Spotlight:
- Developed and launched from-scratch Capital One’s award-winning ‘What’s in Your Wallet’ campaign, generating a 215% ROI in year one
- Built the largest pre-approved prospect database in the US and negotiated the first private-company service agreement with the USPS to create a unique postal rate for Capital One
Retail Spotlight:
- Transformed the customer experience at Saks Fifth Avenue
- Created positioning and communication strategy for new-to-health customers at Whole Foods Market

Technology Spotlight:
- Moved Intel to #2 share of voice for sports marketing within 18 months – which ultimately contributed to a 9% increase of the master Intel brand equity
- Delivered 75% annual sales growth, with 60% margin, via key enterprise partnerships at Semdrive
Industrial Spotlight:
- Delivered $300M in incremental gross profit through product launch teams via new global product rollouts over 5-year period for Ashland
- Identified $40M in annualized profit growth through creation of five individual growth platforms via segmentation, customer analytics and operational benchmarks for Ashland