“I’m an idea catalyst who leverages the power of disruptive ideas to build meaningful brands, in the US and globally. I’ve worked with global giants to scrappy start-ups, delivering innovative solutions to mission-critical business problems, with brand front and center.”

STEVE LE NEVEU

Partner

Steve Le Neveu has worn many hats: Chief Strategy Officer, Marketing Director, and innovation consultant for such agencies as tbwa chiat/day, Publicis West, JWT Worldwide, and egg. His experience spans traditional to digital, entertainment to ecommerce, technology to packaged goods, automotive to beverages, and beyond. Steve has helped startups find their feet and built or rebuilt some of the most famous brands in the world, including helping a Fortune 50 giant win a $2.5 billion account.

EXPERTISE

  • Brand building
  • Brand communications
  • Business problem framing
  • Qualitative research
  • War room pioneer
  • Right brain partner/agent provocateur

INDUSTRIES WITH DEEP EXPERIENCE

  • Telecommunications
  • Food and Beverage
  • Technology
  • Financial Services
  • Healthcare
  • Retail

5 years operating experience  •  8  years consulting experience

Operator/Agency Spotlight

Steve has always focused on one thing: innovative solutions to the toughest business challenges. A few brand impacts Steve has made:

  • Helped Smirnoff take back from Bacardi the title of the world’s #1 white spirits brand
  • Propelled T-Mobile from regional me-too to national #4 in one of the world’s most competitive categories, with a fraction of the share of voice of the Top 3
  • Led strategy on the resurrection of Jack in the Box, saving it from bankruptcy and rocketing its share price from $3 to currently over $100, with no increase in media budget
  • Rebooted the Levi’s brand
  • Stewarded the second coming of PlayStation, Sony’s most successful brand
  • Drove Duracell to dominant UK alkaline battery brand, upending the category in the process

Steven held Senior Operating role for:

Guinness, tbwa chiat/day, Publicis West, JWT Worldwide, egg, Fuel, Phenomenon

Consulting Spotlight

Steve considers himself the crossbar in CMO Consulting Group’s letter T. His brand-building career covers a lot a of ground, as a marketing professional, agency leader and consultant, and complements the deep vertical operational experience of his partners.

As a consultant Steve has helped fine-tune a telecommunications giant’s communications strategy and sharpened a city search brand’s website UX and UI. He has repositioned several famous-but-flagging beverage brands and built a virtual ad agency from scratch for a health care giant.

Steve helped reposition reverse mortgages and other retiree financial tools to a skeptical audience, in the process gently steering the parent company away from borrowed interest celebrity communications.

In addition, Steve helped steer consumers towards more energy-efficient TVs and computers and assisted at the birth of a couple of sustainable food companies.


A few of the brands that Steven has served in a Consulting role:

T-Mobile, Group Health, GoSmart, Pepsico, AAG, Alter Eco, Citysearch, Kraft

Industry

  • Winner of many Effie awards, including 6 golds. Ghost-wrote several more winners
  • Main stage speaker at Account Planning Conference
  • Won numerous Cannes Lions and Gold Pencils
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