Steve Le Neveu

“I’m an idea catalyst who leverages the power of disruptive ideas to build meaningful brands, in the US and globally. I’ve worked with global giants to scrappy start-ups, delivering innovative solutions to mission-critical business problems, with brand front and center.”

Partner

Steve Le Neveu has worn many hats: Chief Strategy Officer, Marketing Director, and innovation consultant for such agencies as tbwa chiat/day, Publicis West, JWT Worldwide, and egg. His experience spans traditional to digital, entertainment to ecommerce, technology to packaged goods, automotive to beverages, and beyond. Steve has helped startups find their feet and built or rebuilt some of the most famous brands in the world, including helping a Fortune 50 giant win a $2.5 billion account.

EXPERTISE

Brand building
Brand communications
Business problem framing
Qualitative research
War room pioneer
Right brain partner/agent provocateur

INDUSTRIES WITH DEEP EXPERIENCE

Telecommunications
Food and Beverage
Technology
Financial Services
Healthcare
Retail

5 years operating experience • 8 years consulting experience

Operator/Agency Spotlight

Steve has always focused on one thing: innovative solutions to the toughest business challenges. A few brand impacts Steve has made:

Helped Smirnoff take back from Bacardi the title of the world’s #1 white spirits brand
Propelled T-Mobile from regional me-too to national #4 in one of the world’s most competitive categories, with a fraction of the share of voice of the Top 3
Led strategy on the resurrection of Jack in the Box, saving it from bankruptcy and rocketing its share price from $3 to currently over $100, with no increase in media budget
Rebooted the Levi’s brand
Stewarded the second coming of PlayStation, Sony’s most successful brand
Drove Duracell to dominant UK alkaline battery brand, upending the category in the process

Steven held Senior Operating role for:

Guinness, tbwa chiat/day, Publicis West, JWT Worldwide, egg, Fuel, Phenomenon

Consulting Spotlight

Steve considers himself the crossbar in CMO Consulting Group’s letter T. His brand-building career covers a lot a of ground, as a marketing professional, agency leader and consultant, and complements the deep vertical operational experience of his partners.

As a consultant Steve has helped fine-tune a telecommunications giant’s communications strategy and sharpened a city search brand’s website UX and UI. He has repositioned several famous-but-flagging beverage brands and built a virtual ad agency from scratch for a health care giant.

Steve helped reposition reverse mortgages and other retiree financial tools to a skeptical audience, in the process gently steering the parent company away from borrowed interest celebrity communications.

In addition, Steve helped steer consumers towards more energy-efficient TVs and computers and assisted at the birth of a couple of sustainable food companies.

A few of the brands that Steven has served in a Consulting role:

T-Mobile, Group Health, GoSmart, Pepsico, AAG, Alter Eco, Citysearch, Kraft

Industry

Winner of many Effie awards, including 6 golds. Ghost-wrote several more winners
Main stage speaker at Account Planning Conference
Won numerous Cannes Lions and Gold Pencils