“Continuous self-examination through the lens of objectivity uncovers hidden and valuable insights. Following through on these insights, though often painful, qualifies you for success.”

MIKE O’BYRNE

Associate Partner

Mike O’Byrne engages intimately with clients to assess, identify, and implement strategic growth platforms. He leveraged key internal and market insights, custom analytics, creative modeling, scenario building, and platform development to help companies like Hercules, Ashland, and International Paper meet immediate and long-term growth objectives.

EXPERTISE

  • Customer Segmentation and Analysis
  • Strategic Platforms for Customer and Sales Expansion
  • Industrial, B2B

INDUSTRIES WITH DEEP EXPERIENCE

  • Specialty and Commodity Chemicals
  • Pulp and Paper, Coatings, Packaging, Distribution

20 years operating experience  •  2  years consulting experience

Operator Spotlight

Ashland Inc: As a lead marketer for Ashland Inc., Mike worked to help expand and transform their $400M packaging vertical from a North America-centric products business to a global solutions provider focused on strategic regions, customers, and end users. This endeavor involved mining relevant market insights inside a challenging and mature industry, and translating those insights into innovative products and services that addressed unmet customer needs and expanded global sales. Internal business model adjustments were necessary to enable success – Mike worked with cross-functional teams to refocus priorities, align technical and sales resources, and establish creative channels to customers and downstream partners. During his tenure, Ashland’s packaging sales grew by $60M – key growth metrics also improved significantly, including % sales of new products, and % sales in Latin America and Asia Pacific.

Mike held Senior Operating roles for these brands:
Hercules, Ashland

Consulting Spotlight

A $1B+ manufacturer and distributor of aftermarket heavy duty truck parts was considering a major acquisition, and engaged our team to help assess strategic fit, potential synergy capture, and resulting organic growth opportunities.   Our output, which played a critical role in influencing our client’s decision, included:

  • A thorough assessment and comparison of business models, internal skills & capabilities, growth aspirations, organizational structure, and asset footprint
  • Comprehensive and predictive pro-forma financial modeling at the site level, including geographic customer base factors, business at risk, and recommendations for combinations and closures
  • Assessment of brands strength and compatibility
  • Complete competitive landscape analysis, along with predicted responses and ongoing effects on business performance

A few of the brands that Mike has served in a Consulting role:
FleetPride, Nexeo Solutions, Mineral Technologies Inc.

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