Manuel N. Sousa

“Even the best brand or campaign strategy needs to be brought to life for the audience in a distinct and interesting way through a creative idea that is expressed consistently across all communication touch points. As Ogilvy once said ‘You can’t bore someone into buying your product, you can only interest them into buying it.”

BETH McCONNELL

Brand Strategist / Creative Director

Beth is a nationally recognized brand strategist and creative director known for translating consumer insights and brand strategies into compelling and differentiating creative work that engages and influences consumer audiences. She has served as an executive-level creative director at some of the most renowned agencies in the world, where she has orchestrated successful brand campaigns, new product launches, and omni-channel marketing efforts for some of the world’s most respected brands, including Apple, Johnson & Johnson, Walmart, Southwest Airlines, and Amazon

EXPERTISE

Brand development and differentiation
Creative development and execution

INDUSTRIES WITH DEEP EXPERIENCE

Retail and Ecommerce: Walmart, Amazon
Technology: Intel, Apple
Restaurant: Pizza Hut, Taco Bell, On the Border
Travel: Club Med, Southwest Airlines, Princess Cruise Lines
Consumer Packaged Goods: Johnson & Johnson, Lean Cuisine
Fashion and Beauty: Tahari, John Frieda
Automotive: Volvo

20+ years operating experience • 10+ year consulting experience

Operator Spotlight

Johnson & Johnson:

As Executive Vice President, Creative Director at Lowe Worldwide, Beth was tasked with creating the first umbrella brand campaign for Johnson & Johnson baby products encompassing all products and distribution channels. Her renowned “Having a Baby Changes Everything” campaign exceeded all campaign goals delivering unprecedented brand recall and driving positive corporate brand sentiment and trust, in addition to receiving just about every advertising industry award there is.

Beth held Senior Operating roles for these brands:

Chiat/Day/Apple; Havas/Volvo, Intel; Lowe Worldwide/Johnson & Johnson; GSD&M/Southwest Airlines, Walmart

Consulting Spotlight

When Texas Mutual decided to launch a new company focused on provided healthcare coverage for small business owners and employees, the new entity needed to create it’s brand from the ground up. With Beth’s trademark flexibility in branding, design, and creative development, she worked with to the client to create all of the new company’s branding elements, from the company name, logo, brand identity, website, launch campaign, and collateral materials to developing branded presentation designs, event booth design, and even supporting the interior design of the company’s new office. The Texicare brand was successfully launched in key Texas markets in 2024 behind a consistent and cohesive brand message and identity and it continues to expand across the state.

A few brands Beth served in a consulting role:

Amazon, Texicare – A Health Affiliate of Texas Mutual, Ryan Companies