Tyra Neal

Senior Partner

“In an age where all businesses are awash in data, the task is to ‘think what no one else has thought about that which everyone sees’. It’s the visionary strategist who will make digital disruption truly accretive to the enterprise.”

TYRA NEAL

Business & Marketing Strategy/Digital Transformation

Tyra is a globally recognized business strategist and brand-building innovator, known for inspiring teams to take brands to new heights of consumer resonance and business performance. A pioneer in digital, social and eCommerce marketing, she has orchestrated blockbuster product launches, unexpected cultural moments, and moved with uncommon ease between industries like retail and tech—engineering multiple digital transformations along the way. Tyra has successfully led the marketing function for both Fortune 500 and challenger brands like Luxottica, Estée Lauder, Shinola & Vivid Seats.

EXPERTISE

Business and marketing strategy
Brand development and differentiation
Digital transformation & performance marketing
Marketing measurement

INDUSTRIES WITH DEEP EXPERIENCE

Retail & Consumer Packaged Goods
Luxury & Lifestyle
eCommerce & Online Marketplaces

16 years of operating experience • 2 years consulting experience

Visit Tyra’s LinkedIn >

Operator Spotlight

Vivid Seats:

As Chief Marketing Officer for Vivid Seats (NASDAQ: SEAT) Tyra Neal was charged with building Vivid Seats’ new brand identity prior to their initial public offering. She developed and launched the award-winning “Real Rewards for Real Fans” campaign and drove 7 straight quarters of record sales—growing both top & bottom lines by 25% in the most recent year. She re-engineered Vivid Seats’ loyalty program and revamped the MarTech stack leading to informed, personalized consumer journeys and growing the mix of highly accretive repeat orders by 8%.

Tyra held Senior Operating roles for these brands:

Walmart, Luxottica/LensCrafters, Estée Lauder, Shinola, Vivid Seats

Consulting Spotlight

Tyra worked with a century-old consumer products brand stagnating in sales to revitalize their product pipeline and go-to-market strategy. She spearheaded consumer research and worked with R&D to solve a key barrier to usage. She advised the marketing team on how to re-organize for digital agility, and brought the product to market through social media, word-of-mouth, and scaled influencer networks. The result was a restoration of the brand’s luster and ascendance to a $50M franchise for the organization.

A few of the brands that Tyra has served in a Consulting role:

KAO Corporation, REM Brands

Industy

Industry Organizations

- Forbes: 1 of 50 Most Innovative CMOs
- Adweek: 1 of 52 Brandia Icons of Marketing
- Business Insider: CMOs to Watch
- Chain Store Age: Rising Star of Retail