Every strategist has the same tools at their fingertips; multiple research approaches, an expansive media play list and content delivery systems but what’s most important are the ideas and experiences that are put in the pipeline.”

SHARON MILLER

Partner

Sharon Miller helps clients define their place in the hearts and minds of consumers and creates communication strategies that bring to life clients brand and product attributes. She has worked directly with companies such as: Whole Foods Market, Apple, Nike, Champion Sportswear, Snap Kitchen, Organic Valley, Microsoft, and Coca-Cola.

EXPERTISE

  • Brand position strategy
  • Communication Strategy
  • Qualitative Research

INDUSTRIES WITH DEEP EXPERIENCE

  • Broad CPG and Health
  • Technology
  • Fitness
  • Financial Services
  • Fashion
  • Travel
  • Education
  • Non-profits

20 years operating experience  •  17  years consulting experience

 

Consulting/Agency Spotlight

  • Lead Strategic development and brand strategy for loyalty program at Whole Foods Market
  • Created positioning and communication strategy for new-to-health customers at Whole Foods Market as well as product development strategies for new kids private label line
  • Developed brand position and grassroots content and communication strategies for Champion Sportswear kids line
  • Created store development strategy and brand messaging for new markets at Snap Kitchen
  • Developed Re-branding strategy for Austin Convention & Visitors Bureau
  • Created overall brand position for St Edwards University as well as communication strategy for first time college goers and minority students


Sharon held Senior Operating roles for these brands:

Whole Foods Market, Apple, Nike, Champion Sportswear, Snap Kitchen, Organic Valley, Microsoft, Coca-Cola, Oregon Tourism, Austin Convention & Visitors Bureau, Capital Metro Transportation, Health & Human Services-Medicaid, St Edwards University

 

Community

Austin Parks Committee member and public space and transportation advocate

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