Manfred has over 20 years of experience in consumer insights in the retail, e-commerce, telecom, and financial industries. Past operating roles include 8 years as head of market research for Amazon.com in Seattle.

Over the years, Manfred has specialized in brand equity measurement, product concept testing, customer satisfaction and advertising effectiveness research.

Manfred is a multilingual, international market research professional with a global business perspective. His extensive international research background covers North America and most of Europe and Asia.

EXPERTISE

• Brand equity measurement
• Product concept testing
• Customer satisfaction
• Advertising effectiveness research

20 years operating experience