Mark Stockdale

“Culture trumps strategy any day of the week.”

“At the end of the day – it is all about human nature”

Partner

Mark Stockdale is a Hispanic consumer marketing executive with experience in Brand Management, Business Development, Licensing, and Retail Alliances. His unique skills managing within multilingual / bicultural business environments has benefited such brands as: Pepsi Cola, Warner Brothers, Nintendo, T-Mobile, and Microsoft.

EXPERTISE

Hispanic Consumer Market (strategic planning through to marcom deployment)
Brand Building and Customer Experience

INDUSTRIES WITH DEEP EXPERIENCE

Wireless
Retail
Consumer Goods
Food and Beverage

25 years operating experience • 10 years consulting experience

Operator Spotlight

T-Mobile USA: 7 years. Secured YOY incremental results & Investment. Leadership behind strategic planning and execution of multi-faceted, cross functional segment focus. Consumer centric focus – streamlining the Hispanic consumer needs into the organizations, optimizing into the operation, creating a highly competitive – integrated and sustainable approach. Net result: Hispanic customer base growth from 11% to 24%.

Mark held Senior Operating roles for these brands:

Pepsi Cola, Warner Brothers, Nintendo, T-Mobile, Microsoft

Consulting Spotlight

Developed an integrated / cross functional marketing approach for the last national wireless carrier to enter the Hispanic consumer market. Through Industry, SWAT analysis and consumer research began the deployment of a multi-year plan, embracing and integrating the segment opportunity across the customer experience journey.

Took the robust learnings / best practices and the structured segment approach and developed a brand and customer centric consulting approach, regardless of industry or product category.

A few of the brands that Mark has served in a Consulting role:

Automotive Retail Sales, Financial Service (Insurance & Banking), Consumer & Digital Retail, Auto Parts & Accessories

Community

Citizen Advisory Council City of Bellevue