“Culture trumps strategy any day of the week.”

“At the end of the day – it is all about human nature”

MARK STOCKDALE

Partner

Mark Stockdale is a Hispanic consumer marketing executive with experience in Brand Management, Business Development, Licensing, and Retail Alliances. His unique skills managing within multilingual / bicultural business environments has benefited such brands as: Pepsi Cola, Warner Brothers, Nintendo, T-Mobile, and Microsoft.

EXPERTISE

  • Hispanic Consumer Market (strategic planning through to marcom deployment)
  • Brand Building and Customer Experience

INDUSTRIES WITH DEEP EXPERIENCE

  • Wireless
  • Retail
  • Consumer Goods
  • Food and Beverage

25 years operating experience  •  10  years consulting experience

Operator Spotlight

T-Mobile USA: 7 years. Secured YOY incremental results & Investment. Leadership behind strategic planning and execution of multi-faceted, cross functional segment focus. Consumer centric focus – streamlining the Hispanic consumer needs into the organizations, optimizing into the operation, creating a highly competitive – integrated and sustainable approach. Net result: Hispanic customer base growth from 11% to 24%.


Mark held Senior Operating roles for these brands:

Pepsi Cola, Warner Brothers, Nintendo, T-Mobile, Microsoft

Consulting Spotlight

Developed an integrated / cross functional marketing approach for the last national wireless carrier to enter the Hispanic consumer market. Through Industry, SWAT analysis and consumer research began the deployment of a multi-year plan, embracing and integrating the segment opportunity across the customer experience journey.

Took the robust learnings / best practices and the structured segment approach and developed a brand and customer centric consulting approach, regardless of industry or product category.


A few of the brands that Mark has served in a Consulting role:

Automotive Retail Sales, Financial Service (Insurance & Banking), Consumer & Digital Retail, Auto Parts & Accessories

Community

Citizen Advisory Council City of Bellevue

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