RYAN MCCLURKIN

“In a world flooded with dashboards and disconnected metrics, the real edge comes from models that don’t just describe the past—but shape what’s next. Performance marketing is no longer a guessing game. It’s an analytics discipline.”

Ryan McClurkin

Analytics & Performance Marketing

Ryan is a deeply experienced analytics and marketing leader who has spent his career turning data into competitive advantage. As a former Chief Analytics Officer with broad brand-side experience, Ryan brings a unique blend of executive leadership, technical depth, and retail pragmatism to the evolving world of performance marketing. He has built and led high-performing teams across every major analytics function—from forecasting and experimentation to media mix modeling and customer lifetime value. Ryan has worked at the intersection of data, marketing, and technology to guide strategic investment decisions, accelerate digital transformation, and drive measurable growth.

He is known for simplifying complexity, operationalizing advanced analytics, and helping both marketing and executive teams make better, faster, and more confident decisions. Ryan brings clarity and precision to marketing measurement—and is often called on to fix what others can’t.

EXPERTISE

Marketing Measurement & Media Mix Modeling
Customer Lifetime Value & Predictive Modeling
First-Party Data Strategy & Identity Resolution
Marketing Attribution & Performance Optimization

INDUSTRIES WITH DEEP EXPERIENCE

Retail & DTC eCommerce
Television & Video Commerce
AdTech & MarTech
Health & Wellness

15+ years operating experience • Ongoing consulting engagements across analytics and strategy

Operator Spotlight

JTV (Jewelry Television): As Chief Analytics Officer, Ryan built a modern marketing analytics and measurement function for this $500M omnichannel retailer. He led the development of a predictive customer lifetime value (LTV) engine, implemented marketing mix and attribution models to optimize $50M+ in media spend, and helped shift the organization from instinct-led to data-led decision-making. He re-architected the broadcast pricing engine to improve margin performance, streamlined reporting, and launched key enterprise-wide forecasting tools—resulting in significant EBITDA uplift.

Affordable Care: Brought in as a strategic advisor to overhaul marketing measurement and forecasting at the largest dental support organization for dentures and implants in the U.S. Ryan led the design and implementation of a full-funnel marketing measurement strategy, combining Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to pinpoint true drivers of patient growth. He helped redefine the patient funnel, layered in predictive lead and revenue forecasting models, and delivered executive-level insights that influenced investment decisions across paid media, call centers, and consult operations.

Other roles include senior leadership positions at: JTV, Affordable Care, various portfolio companies supported by private equity and agency partners.

Consulting Spotlight

Ryan works with private equity firms, CEOs, and CMOs to assess and improve marketing and analytics performance. Recently, he partnered with a PE firm to evaluate a marketing tech acquisition—delivering a full-stack attribution and measurement audit, strategic growth roadmap, and go-to-market model redesign. He also advises consumer brands and SaaS companies on predictive analytics, identity resolution, and marketing strategy.

Selected consulting clients include: Private equity firms, DTC brands, B2B SaaS platforms, and multi-brand retail portfolios.