Tricolor Auto – Sells and finances autos for the Hispanic community
Drove an incremental 24 sales a month worth an additional $4.3M in revenue by launching Facebook as a new channel using ads for a targeted audience as well as utilizing lookalike and remarketing campaigns.
Increased appointments set by 10% at an inbound/outbound, offshore call center by changing the strategy, approach, and tools; instilled in the team a new mindset that values initiative and made them self-managing.
Increased search-related sales 15% resulting in an additional $1M in annual revenue through improved targeting, optimizing the keyword list, identifying and bidding on competitor keywords, and developing and implementing a strategy for mobile devices.
One Technologies – Online provider of consumer credit information and identity monitoring
Created test plans and optimized the mobile marketing path for various online channels through A/B testing, finding winners that showed statistically significant lifts in backend metrics like first bill rate and trial period survival rate.
Developed and recommended A/B tests with innovative design and functionality ideas to improve over a dozen online marketing paths, often finding winners yielding conversion rate boosts by over 5% while efficiently managing the entire process and completing statistically rigorous analyses.
Abigail held Senior Operating roles for these brands:
Tricolor Auto, One Technologies