“An effective channel enables exponential growth, better customer solutions and more reach.”

DARREN YETZER

Partner

Darren Yetzer is a senior-executive with a proven channel leadership and track-record of driving sales, P&L management, digital-marketing and channel development. He led global sales, business development, channel marketing and enablement initiatives for both SMB and Enterprise channel-driven companies such as: Semdrive, Microsoft, Interlink Strategic Marketing, and Accenture.

EXPERTISE

  • Channel Ecosystem and Program Development
  • Customer Experience with Integrated Channel
  • Digital Sell-Thru and Sell-with Channel Marketing
  • P&L Management, Operational Experience

INDUSTRIES WITH DEEP EXPERIENCE

  • Cloud
  • Software
  • Telco
  • High-Tech
  • Wireless

18 years operating experience  •  3  years consulting experience

Operator Spotlight

Semdrive: When I was at Semdrive, a Costa-Rican based digital SEO marketing firm, I was accountable for the Company’s P&L, Revenue and EBITA targets. I personally delivered 75% annual sales growth, with 60% margin, via key enterprise partnerships, strong focus on renewals and new offerings.  I created and executed a two-year growth plan by identifying and analyzing key growth opportunities by focusing on key channel networks.

I developed and executed an expanded channel strategy via key Fortune 100 Companies (for example, Microsoft, HP, SAP) partnerships. In aggregate, this resulted in predictable, net-new annuity business that accounted for 55% of the company’s revenue.

Darren held Senior Operating roles for these brands:

Semdrive, Microsoft, Interlink Strategic Marketing

Consulting Spotlight

Helped T-Mobile For Business (TFB) develop a growth plan through an indirect channel (or two-tier channel with distribution). Developed the business case including all execution-oriented elements such as a marketing and enablement plan. Also, co-led a pilot to recruit and on-board two distributors and their associated channel partners, respectively, to drive net-new Gross Adds and New Lines. Pilot ultimately led to the EVP supporting the development of a brand-new T-Mobile Partner Program.

A few of the brands that Darren has served in a Consulting role:

T-Mobile, PARC (Palo Alto Research Center), Avaya Networks

Industry

CX Globals Board of Directors Member

Community

  • Mentor and Advisor to start-up companies at 9-Mile Labs and Tech Stars
  • Den Leader, Cub Scouts
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