Debbie Gonzalez

“The integrated use of data, insights and technology has transformed what consumers expect from brands, across the entire customer journey. When marketing efforts and all subsequent customer touchpoints are targeted, personalized and seamless, the customer experience can become the most powerful point of brand differentiation.”


Senior Partner

Debbie Gonzalez is a senior marketing executive with more than 20 years of experience leading customer experience design, influencing enterprise strategy, building brands and delivering marketing programs that profitably grow sales and loyalty.  Her experience spans best in class retail, consumer packaged goods and franchise brands, including PetSmart, Massage Envy, Gerber Products, Herman Miller and Kellogg’s.


  • Integrated Marketing Strategy and Planning
  • Customer Experience Design
  • Consumer and Employee Brand Strategy
  • Consumer Research and Insights
  • Innovation and New Product Development


  • Multi-Unit Retail
  • Packaged Goods
  • Health and Wellness
  • Pet Care
  • Franchising

25 years operating experience  •  2  years consulting experience

Operator Spotlight

During her time at PetSmart, the retailer grew from 400 locations to more than 1,300, and transformed to an omni-channel operator.  Among her accomplishments, Debbie led re-brand efforts and re-launched with a fully integrated $20MM+ ‘Happiness in Store’ campaign, driving record sales and customer growth.  She also developed vision and roadmap for 1:1  integrated Marketing, delivering personalized content across Marketing touchpoints and the customer experience.

As the Chief Brand Officer at Massage Envy, Debbie led the development of the vision and next-phase growth strategy, to transform the brand to a Total Body Care wellness platform, creating opportunities for new products, services ane revenue growth. She developed a wellness focused communication platform and marketing plan that grew brand awareness from 23%-41% and increased customer actions/demand by 23%.  She also partnered with IT to build the innovation roadmap for a best-in-class digitally-enabled customer experience

PetSmart, Massage Envy, Herman Miller, Gerber Products, Kellogg’s


Featured in, CMO Outlook and Advertising Age (Massage Envy brand transformation)

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